Branding & Promotion 

UpDance Festival  

Client: UpDance Festival – Kyiv, Ukraine 

My Role: Brand & Visual Designer 

Goals: Create a vibrant and cohesive visual identity for a dance competition| Develop print and digital promotional assets for event visibility| Enhance participant experience through thoughtful branded materials.

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UpDance is a youth dance festival based in Kyiv, Ukraine. The project involved full event branding, including a custom logo, motion reels, Instagram carousels, posters, and participant diplomas. The visual direction focused on urban energy, rhythm, and youthfulness while maintaining clarity and consistency across formats.

Additional assets included printed event tickets, wristbands, and merchandise such as branded T-shirts and bottles. These items helped establish a strong visual presence at the venue and contributed to the event’s engaging and cohesive atmosphere across all touchpoints.