Concrete Studio Branding
Concrete Studio Branding
chelsea workshop
chelsea workshop
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Client: Chelsea Workshop – Ukraine-based handmade decor studio
My Role: Brand Designer, Print Designer
Goals: Develop a cohesive brand identity reflecting natural materials and handcrafted aesthetics| Create a catalog to help customers easily navigate products and pricing| Design a thoughtful thank-you card to elevate customer experience and brand loyalty.
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Chelsea Workshop is a retail studio in Ukraine specializing in handmade concrete pots, candles, and home décor items. This project involved building a full brand identity and customer-facing print materials to enhance sales and customer connection.
A product catalog was created to showcase the studio’s offerings with clear images, dimensions, material specifications, and pricing. According to the owners, the catalog significantly improved client engagement and led to an increase in orders. A thank-you card was also designed, aligning with the brand’s tone and aesthetic, and included with product packaging to leave a lasting impression on customers.
logo
logo
The logo design uses clever negative space to form a “C” that doubles as the shape of a plant pot, representing both the brand’s name and its connection to nature and design. It’s clean, symbolic, and serves as a strong tool for brand recognition.
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