Fashion boutique branding
Untamed
Untamed
Client: Academic Project – Branding & Identity
My Role: Brand Strategist & Visual Designer
Goals: Develop a premium brand identity for an upscale boutique focused on sustainable fashion and home décor| Create a cohesive visual system across print, digital, and physical spaces| Position the brand as eco-conscious, empowering, and grounded in the raw beauty of nature.
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An upscale retail boutique specializing in exclusive casual fashion and home decor items. The objective for this project was to craft a comprehensive brand strategy and position the brand for success in the premium market.
The name stands for a type of textile made of wild natural materials, which underwent processing but remained “untamed” (still natural)
"Untamed" is a brand that echoes the wild spirit of nature. It uses natural fibers and dyes, crafting fashion and decor that's authentic. The tone is earthy, empowering, and effortlessly chic. The overall goal of the design is to immerse the client into an eco-conscious journey to discover the untamed beauty of sustainable living.
This tagline "Embrace your wild nature" attracts the target audience because it evokes tactile emotions (sense of touch) as though you will be immersed in the organic ambiance.
The Untamed brand's Instagram page serves as a visual embodiment of its core values and the established tone of voice, where each image harmoniously reflects the brand's essence and message.
Works in tandem with social media, collectively serving as visual and digital extensions of its core values and established tone of voice, ensuring that each image and element authentically represents the brand's essence and message.
Each design element, whether on a billboard or banner, meticulously reflects the brand's authentic essence and message, ensuring a consistent and compelling representation of the brand's identity in various physical settings. The Untamed brand's outdoor ads, banners, and boutique entrance exterior consistently extend its core values, tone of voice, and design elements, creating a harmonious brand experience from the street to the store.