major retrospective exhibition

Client: Academic Project – Typography Class

My Role: Print & Visual Designer

Goals: Pitch a retrospective exhibition celebrating the legacy of British typographer Alan Kitching| Design a bold and expressive visual identity that reflects Kitching’s typographic mastery| Develop supporting materials including a print pitch book, outdoor ads, and branded merchandise 

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A pitch book for a retrospective exhibition of renowned British typographer Alan Kitching at the MOCA Museum in Los Angeles. The exhibition name MAESTRO had to be a unique type of treatment that reflected the work and legacy of the designer as well as integrated type, color, graphics, and images. The objective was to pitch MOCA Museum to hold a major career retrospective exhibition about Alan Kitching, a typographer. Final design: a print pitch book, outdoor ads, and merchandise design.