Package design
GBC parcel box
Package design
GBC parcel box
Embedded Files
GBC parcel box
Client: IN Store Packaging Design Challenge – George Brown College
My Role: Concept Artist & Packaging Designer
Goals: Create a visually meaningful parcel box that reflects the architectural diversity of GBC campuses| Showcase the vibrancy and identity of Toronto through custom illustration| Deliver a design that enhances school pride and creates a memorable unboxing experience
_
A box design concept inspired by the unique architecture of George Brown College's various campuses. Runner-up in the box design category of IN Store Packaging Design Challenge (2022)
ideation
ideation
It is fascinating that during the observation of various college campuses, I noticed how different they are. Walking every day down the street to my Waterfront campus I enjoyed watching Toronto’s downtown architecture. That’s how the idea of the box’s design was born.
sketches
sketches
The package showcases digital hand-drawn illustrations of our campuses in the vibrant colors of the GBC Logo Bar. As our college is based in Toronto, I've also included iconic city landmarks like Toronto City Hall, CN Tower, and the Gooderham Building, all in our Logo Bar colors. These dynamic illustrations capture the city's energy and the diversity of urban life.
Page updated
Google Sites
Report abuse